Why Your Website Needs a Makeover to improve informed consent

We’re often asked: “How should we use our agency’s website, Facebook page, Twitter feed . . . to engage with our public?” 

It’s a great question. (One that you won’t find answers for, even if you Google your heart out trying.)

You’re not an employee in a business — so going after “leads” and “conversions” doesn’t translate well into the mission the public gave you.

Yet, your public expects you to have an online presence….!

But how do you do it?!?

Rightly so, you’re probably concerned about:

  • Staff hours spent generating and monitoring Social Media platforms
  • The risk of posts taking on a life of their own and backfiring on the organization
  • Giving the impression everything is up for popularity vote
  • Only scratching the surface on complex projects, and as a result — creating false impression of the key issues
  • Technology and Terms of Use for 3rd Party Platforms change frequently
  • What constitutes “engagement?”  Is it a legitimate objective?
  • What’s the best way to reach our public?
  • “Do people even look at our website anymore?!?”


We’ll answer these questions, your specific questions — and more — in our monthly Consent-Building Clinic.


During Clinic #74, we’re going to show you:

  • How VITAL your agency’s website is,
  • Why we can virtually guarantee you’re FAILING to use it to inform your public,
  • and Why you’re priorities are all WRONG.

Then, even though we only have 45-minutes with you, we’re going to really shake things up!

Because we’ve got advice that is loaded with value on how to turn your website into a Consent-Building powerhouse.


Don’t miss the BONUS video below on “Adding some Kryptonite for Your Opponents on Your Website”


Follow these tips and not only will you generate trust, respect, credibility and legitimacy.

Even your work’s fiercest opponents will conclude you’re committed to being fair and transparent (assuming you are!).

Get the Recording


Convincing the Public it’s Not Too Late to Participate (and Protecting Your Consent Building Credibility)

Consent-Building Clinic #70: July 14th, 2015:

“No matter what we tell our stakeholders, they always assume a decision has already been made, and that – therefore – it would be a waste of their time to get involved in our planning process.”

Boy oh boy! . . . Are there ANY public officials who DON’T give voice to this complaint?

So, if your public again and again feels that you’re asking them to get involved in a process where the horse has already left the barn, when – in fact – it has NOT, stay tuned.

On the one hand, the perception that their involvement could not possibly make a difference – when it still CAN – is a very damaging misperception. It undermines your credibility. It is a very damaging misperception, one that hinders your team’s effectiveness!

On the other hand, stakeholders’ feeling that their involvement is not going to change anything isn’t always a misperception. Quite often, it’s the TRUTH! . . . Public agencies often inadvertently create – or aggravate – the perception that their stakeholders can have a greater influence on the outcome than is really possible. You’ve got to be careful that you don’t create unrealistic expectations.

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