We’re often asked: “How should we use our agency’s website, Facebook page, Twitter feed . . . to engage with our public?”
It’s a great question. (One that you won’t find answers for, even if you Google your heart out trying.)
You’re not an employee in a business — so going after “leads” and “conversions” doesn’t translate well into the mission the public gave you.
Yet, your public expects you to have an online presence….!
But how do you do it?!?
Rightly so, you’re probably concerned about:
- Staff hours spent generating and monitoring Social Media platforms
- The risk of posts taking on a life of their own and backfiring on the organization
- Giving the impression everything is up for popularity vote
- Only scratching the surface on complex projects, and as a result — creating false impression of the key issues
- Technology and Terms of Use for 3rd Party Platforms change frequently
- What constitutes “engagement?” Is it a legitimate objective?
- What’s the best way to reach our public?
- “Do people even look at our website anymore?!?”
We’ll answer these questions, your specific questions — and more — in our monthly Consent-Building Clinic.
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- This is really a two-part presentation because Clinic#75 (December 2015) will be focused on Social Media (It’s NOT What You Think it’s About!) Both of which are about your “online presence,” and how to measure your success at using these tools to reach your public.
During Clinic #74, we’re going to show you:
- How VITAL your agency’s website is,
- Why we can virtually guarantee you’re FAILING to use it to inform your public,
- and Why you’re priorities are all WRONG.
Then, even though we only have 45-minutes with you, we’re going to really shake things up!
Because we’ve got advice that is loaded with value on how to turn your website into a Consent-Building powerhouse.
Don’t miss the BONUS video below on “Adding some Kryptonite for Your Opponents on Your Website”
Follow these tips and not only will you generate trust, respect, credibility and legitimacy.
Even your work’s fiercest opponents will conclude you’re committed to being fair and transparent (assuming you are!).
Get the Recording