Consent vs. Consensus
Consensus is rarely possible and not necessary.
Consent is BOTH possible AND necessary!
You don’t have any spare time…
But you’d have more if you had the fiercest opponents’ trust and respect!
Applying our Consent-Building approach will make your team more efficient and effective — NOT by doing more outreach, but by making your outreach laser-focused.
In this 31-minute overview, we try to lay out why you often can’t achieve Consensus — but CAN and MUST develop your public’s (and opponents’) Informed Consent.