Social Media: A Tool or Weapon for Informed Consent Building?

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Social Media is so much more than a high-tech medium.
But you already knew that, right?

It’s what we call, a “Meta Consent-Building Tool”.

IF (big IF!) you know how to use it, it can do SO much for your effectiveness, credibility, and legitimacy.

Of course, it could just as easily ruin you.

That’s the thing, it’s a great tool, or a weapon — depending on HOW and WHO is using it!

This webinar is geared JUST FOR YOU — if you ever ask yourself:

    • Should we use Social Media? Or will it just put a big target on our back?!?
    • How the heck do we know what to post?
    • What are the risks for a public-sector organization like ours (and/or our clients)?
    • Is there a recipe we can follow when using Social Media?
    • What if someone is using Social Media to spread rumors and misinformation?
    • How do we get the public to engage with us in a meaningful way?
    • What can we do when someone post their opinions as “facts”?

Even if you aren’t ready to get our Guide to Cracking the Code on Digital Engagement & Social Media, you can still download our FREE 7-Point Social Media Checklist.

  • These tools were designed with YOU and your public-sector mission (and critics) in mind.

Why Your Website Needs a Makeover to improve informed consent

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We’re often asked: “How should we use our agency’s website, Facebook page, Twitter feed . . . to engage with our public?” 

It’s a great question. (One that you won’t find answers for, even if you Google your heart out trying.)

You’re not an employee in a business — so going after “leads” and “conversions” doesn’t translate well into the mission the public gave you.

Yet, your public expects you to have an online presence….!

But how do you do it?!?

Rightly so, you’re probably concerned about:

  • Staff hours spent generating and monitoring Social Media platforms
  • The risk of posts taking on a life of their own and backfiring on the organization
  • Giving the impression everything is up for popularity vote
  • Only scratching the surface on complex projects, and as a result — creating false impression of the key issues
  • Technology and Terms of Use for 3rd Party Platforms change frequently
  • What constitutes “engagement?”  Is it a legitimate objective?
  • What’s the best way to reach our public?
  • “Do people even look at our website anymore?!?”

 

We’ll answer these questions, your specific questions — and more — in our monthly Consent-Building Clinic.

 

During Clinic #74, we’re going to show you:

  • How VITAL your agency’s website is,
  • Why we can virtually guarantee you’re FAILING to use it to inform your public,
  • and Why you’re priorities are all WRONG.

Then, even though we only have 45-minutes with you, we’re going to really shake things up!

Because we’ve got advice that is loaded with value on how to turn your website into a Consent-Building powerhouse.

 

Don’t miss the BONUS video below on “Adding some Kryptonite for Your Opponents on Your Website”

 

Follow these tips and not only will you generate trust, respect, credibility and legitimacy.

Even your work’s fiercest opponents will conclude you’re committed to being fair and transparent (assuming you are!).

Get the Recording